Copywriting
I wrote the copy below during my internship at Sublime Communications, a boutique, full-service agency in Greenwich, CT. One of the main clients I worked with was Everso, a new take on dating apps, which was going to market. The app is a way to not only go on dates but to host events, build professional connections, connect with like-minded people, and more! The primary messaging of the brand was through email marketing and blog posts which I wrote in a friendly yet helpful tone. We also reached out to influencers to create paid social content for Everso. I created a content creator agreement which was sent to each influencer we contacted.
A few more examples of copy I want to share are from my internship at All Pro Media, and from a strategic writing course I took in college. The boilerplate text for All Pro Media is a basic company and services overview which is needed on any website to capture client attention. The next piece to look at is web copy I wrote for Southern Microscope, one of All Pro's clients. All Pro's team revamped their entire website and I was responsible for rewriting all the copy on their site; which is still there today. The last two pieces are a mock article I created in the style of a light-hearted listicle, as well as my strategic writing "portfolio", for a college course
Ad Copy
This Ad Copy was written during my college internship at All Pro Media. Kiefer Nursery, a landscaping and gardening company, is one of All Pro's top clients. Every season, they create light-hearted commercials to spotlight their upcoming sales. These 4 pieces were used as a script in these commercials.