Brand Campaigns
The campaigns below were created during my internship with Sublime Communications. They depict campaign ideation for a few different clients, Everso, the previously mentioned dating app, and two more brands that will not be mentioned due to client confidentiality. One of them is in the beverage industry and another is in the financial industry. For Everso, I created a case study + brand analysis based on the 7 C's of communication. This helped us identify exactly what the client needs from us and how they situate themselves in the online dating market. In addition to this, a slide show was created showing Sublime's content strategy to position Everso. In regards to the other clients, I created a go-to-market / media calendar for the beverage brand and I broke down the financial client into different sectors, strategized how Sublime could best help them improve, and compared them to similarly sized and positioned companies in the market.
The campaigns below were created during my Strategic Campaigns course while attending Elon. Taking this course allowed me to gain real-world experience in the industry, as throughout the semester, we worked with local clients to help them with their community outreach and overall image. In this instance, our class was divided into groups of mock agencies. In our group, "Omnipresent Communications" each member had different roles, mirroring a real agency setting. For instance, for the first two weeks, I was account director, I then switched to creative manager, then copywriter. Our group worked with a local non-profit, whose aim was to reach a younger generation in new and better ways. We conducted research, met with the clients, and created a branding plan. At the end of the semester, the heads of the organization came to our classroom and our group pitched to them.